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Future franchisors

Most franchise developers will tell you that to become a franchisor you have to prepare a Franchise Disclosure Document (FDD) & Franchise Agreement, and you have to register in the 15 or so states that regulate franchises. What they forget to mention is that the document preparation and registration process, while complex, is just the tip of the iceberg when it comes to entering the franchise world.

The most important step in becoming a franchisor is to ensure that your business model is well thought out, you have a system in place that can be conveyed to new franchisees, and that you have a competitive advantage to offer your prospects. And you can't stop there. Once you have a solid strategy in place, you have to examine every element of your brand -- your company's name, trademarks (logos, colors, slogans, mascots, etc.), messaging, marketing collateral (brochures, letterhead, business cards, marketing pieces), advertising, website, and so on -- to ensure that sends the right messages, targets the right audiences, and most importantly, that it is strong enough to compete in the ever expanding franchise marketplace.

Remember, you will not only have to compete for customers with other businesses in your industry, you will have to compete for prospective franchisees. Chances are you will not be the first franchise in your vertical. In fact, you may have to go head-to-head with a franchise competitor that has already sold hundreds or even thousands of units.

The Franchise Builders has the expertise and resources to help you develop a strong franchise model, prepare the necessary legal documents and register with the appropriate agencies, and ensure that your brand is ready to play in the big leagues.

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