NEW FRANCHISORS 

Most franchise developers will tell you that to become a franchisor you have to prepare a Franchise Disclosure Document (FDD) & Franchise Agreement, and you have to register in the 15 or so states that regulate franchises. What they forget to mention is that the document preparation and registration process, while complex, is just the tip of the iceberg when it comes to entering the franchise world.

The most important step in becoming a franchisor is to ensure that your business model is well thought out, you have a system in place that can be conveyed to new franchisees, and that you have a competitive advantage to offer your prospects. And you can't stop there. Once you have a solid strategy in place, you have to examine every element of your brand -- your company's name, trademarks (logos, colors, slogans, mascots, etc.), messaging, marketing collateral (brochures, letterhead, business cards, marketing pieces), advertising, website, and so on -- to ensure that sends the right messages, targets the right audiences, and most importantly, that it is strong enough to compete in the ever expanding franchise marketplace.

Remember, you will not only have to compete for customers with other businesses in your industry, you will have to compete for prospective franchisees. Chances are you will not be the first franchise in your vertical. In fact, you may have to go head-to-head with a franchise competitor that has already sold hundreds or even thousands of units.

The Franchise Builders has the expertise and resources to help you develop a strong franchise model, prepare the necessary legal documents and register with the appropriate agencies, and ensure that your brand is ready to play in the big leagues.

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EXISTING FRANCHISORs  

Who ever said franchising would be easy? Not only do you have to keep your products and services fresh and competitive, you have to support franchisees who don't always see things the way you do. And then there's the not-so-unimportant task of growing your company by recruiting new franchisees.

If you are feeling overwhelmed by these daunting issues, or just want to hear your franchisees says something nice about "corporate" for a change, turn to The Franchise Builders for all the tools and resources you need to keep your franchise running on all cylinders. We have strategy and operations consultants who can help you work the kinks out of your system. Our marketing specialists can provide fresh ideas and innovative marketing campaigns. Need to improve communication with your franchisees or distribute documents, training materials and marketing collateral electronically? Our technology solutions are cost effective, easy to deploy, and can give you a competitive edge in no time.

The Franchise Builders has helped franchises of all sizes and industries achieve a new level of success. We know the business and can design a service package to address your specific needs and fit your budget.

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Entrepreneurs

Owning a franchise gives you the best of both worlds. Sure, you get to be your own boss, run the business and reap the rewards from your hard work. But you also get the knowledge, experience and support of an established brand and system. It's being in business for yourself, but not by yourself.

Of course, there are several factors to consider before taking the plunge into the franchise world. For instance, do you have the financial resources needed to pay the franchise fees, get the business up and running, and support yourself until you have a sustainable income? And with the thousands of franchise opportunities available, how do you know which one is right for you?

The best way to approach these and other pre-purchase issues is to talk to franchisees in a business similar to the one you are considering joining. Our franchise directory is a good place to begin. You can search for franchise offerings in your area of interest, then contact the franchisor directly and ask for a franchise disclosure document (called a FDD). It will tell you upfront what fees are involved and how much investment is required. Many times the FDD will list the contact information for some or all of the company's locations. Call some franchisees, explain that you are considering buying a franchise and talk with them about their experience.

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